Williams Sonoma: The Aerin Collection01 Jun 2017
Williams Sonoma is delighted to launch the first home décor collaboration in its 60-year history with luxury lifestyle brand Aerin. Launching this week in Williams Sonoma Australia, the exclusive collection created with Aerin’s founder, Aerin Lauder, was inspired by her personal philosophy that living beautifully should be effortless.
“Collaborating with Aerin Lauder was an exciting endeavour for our brand. Her impeccable sense of style and love for entertaining made her an ideal partner,” said Janet Hayes, President of Williams Sonoma and Williams Sonoma Home. “Aerin and Williams Sonoma are both in touch with our customers’ needs and this collection reflects them in an exceptional way.”
The collaboration combines Williams Sonoma and Williams Sonoma Home’s commitment to quality, craftsmanship and passion for enduring design, with Aerin’s signature style: a classic, but modern sensibility that imparts both ease and refinement.
“Williams Sonoma has been in my home for as long as I can remember. I am honoured to be collaborating with a brand I have admired for so long,” said Aerin Lauder, Founder and Creative Director of AERIN. “Both AERIN and Williams Sonoma share the same sense of style and passion for impeccable design. I am so excited to launch this exclusive collection offering a large variety of pieces that speak to my heritage, passion for entertaining and love for home décor. The collaboration and design process has been a special experience since day one and I hope the customer loves the collection as much as I do.”
Shaped by Aerin’s passion for entertaining, the assortment includes tabletop and entertaining pieces featuring a blue and white colour palette inspired by traditional delft pottery. The collection features ceramic dinnerware and serveware, glassware and entertaining pieces.
The Aerin Collection is available at all Williams Sonoma Chatswood Chase.
Williams Sonoma is located on Level One.