Purebaby: The Newborn Range Creating Change

03 Apr 2019

Designed in 100% certified organic cotton, the new Purebaby Essentials are a collection of soft, practical items to build your little one’s first wardrobe. Each piece is designed for layering, and the range offers new parents a full dressing solution for their little ones that focuses on comfort, function and ease of use across growsuits, blankets, hats, mittens and more.

The weeks leading up to birth, and the first 6 weeks of parenthood are some of the hardest and most tiring times in anyone’s life. Our #purebabypromise is a pledge commitment to helping new parents to feel calmer and less overwhelmed by choice and information on their journey into parenthood. Visit us in store for a hospital checklist or wardrobe consultation, view the new Essentials range and build baby’s first wardrobe.